Reviving Greek Traditions: The METAXA GRANDE FINE Bottle

Red Design Consultants' Award-Winning Tribute to Greece's Aspirational Lifestyle

The METAXA GRANDE FINE bottle, designed by Red Design Consultants, is a unique blend of tradition and modernity. The design team drew inspiration from the Aegean Sea, a significant part of Greece's identity, and the essence of life. The result is a white porcelain bottle adorned with free Aegean Blue brush strokes, symbolizing freedom and the vibrant spirit of the Greek sea.

The bottle's design is not just visually appealing but also holds a deeper meaning. The white porcelain bottle resembles the magnificent light of Greece, while the blue brush strokes reflect the freedom of the Aegean Sea. This combination not only maintains the unique identity of the Metaxa Grande Fine bottle but also captures the essence of Greece's aspirational lifestyle.

The design process involved painting and composing free brush strokes onto a porcelain decanter, a task undertaken by Rodanthi Senduka. The result is a contemporary look that still pays homage to its Greek roots. The design's uniqueness lies in its ability to blend tradition with modernity, creating a product that is both aesthetically pleasing and deeply symbolic.

The METAXA GRANDE FINE bottle has been recognized for its innovative design, winning the Golden A' Packaging Design Award in 2018. This prestigious award is granted to creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

Red Design Consultants' METAXA GRANDE FINE bottle is more than just a container for alcohol; it is a tribute to Greece and its aspirational way of living. The design team has successfully captured the essence of life and the free spirit of the Aegean Sea, creating a product that is not only visually appealing but also deeply symbolic.